American Express engages in LCD marketing*

February 4th, 2005 by smp | Filed under smp.

Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.

American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.

And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything.

This is still circulating around the next. See more here.

*LCD Marketing == Lowest Common Denominator Marketing

Tags: ASP, blog, customers, HTML, HTTP, IM, it, marketing, Om, pr, spam

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david parmet 3 years ago 1 point
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Doofi... I like that.

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http://www.parmet.net

adland 3 years ago 1 point
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We've been had by Ogilvy person pretending to be a student.
this is what happens when you aren't being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

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http://ad-rag.com/118583.php

Site-9 Weblog 3 years ago 1 point
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I've got Mail - from Ogilvy !
Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express.

And buzz they got: more tha...

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