Tyme on Scoble: You are a unique and protected species

May 21st, 2005 by smp | Filed under smp.

Tyme hits for six with this posting about how Scoble is unique in the world of corporate blogging.

I have to agree with her on her opinion. In discussing the possibility of establishing a blog at our company, the conversation between myself and the other contributor came down to one final point: could our company handle the content that is necessary to make a corporate blog work?

In most companies, blogging about work, even if you don’t talk about futures, financial, and other company confidential information, would most likely get you removed from your desk by a large security person.

And before I get flamed, we all know it’s true. Companies, despite lip-service to the contrary, don’t like transparency, because they cannot control the message.

As an example, if the corporate commandos at Microsoft discover who Mini-Microsoft is, he will be looking for a new job. I have no doubt about that.

So, Scoble, be glad you are unique. Live in the moment. But keep your resume up to date, because somedy you will need it.

Tags: blog, Blogging, content, control, conversation, corporate, cro, hits, HTTP, IE, IM, information, IP, it, live, Microsoft, Om, One, opinion, PHP, posting, pr, the other

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Robert Scoble 3 years ago 1 point
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The real thing to worry about is how will your customers find out you have a hot product, a great service, or top notch expertise if you aren't willing to have a conversation with the world?

Not to mention you just won't appear very highly in Google for many searches.

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